A Sweet Time at IBC

Attendees were delighted as the LTO Program dished out sweet ice cream treats at the International Broadcasters Conference (IBC) in Amsterdam earlier this month.  To put the cherry on top of the ice-cream, the LTO Program team also offered attendees live demonstrations of the Linear Tape File System (LTFS) with LTO-7 tape technology in action.

In this BlogBytes, we will recap some of the highlights from the LTO Program, including a film producer’s exciting experience with the latest technology.

One sweet storage solution

Hundreds of media and entertainment attendees from around the world came to the LTO Program’s booth and were treated to a free ice cream treat; however, their main purpose was to learn more about how LTO technology can help them manage their storage more efficiently long-term.

The amount of data that is generated by broadcasters in the media and entertainment industry is astounding! This data growth trend is only set to increase over the coming years as recording technology formats continue to improve and content transitions from HD to 4K to 8K and beyond. Imagine the amount of data that just one 4K camera can create – it’s about 1.5 terabytes for each hour of a single film production. This massive amount of digital media content is valuable and needs to be protected and available for post-production workflows.  Many M&E companies often seek a high-performance, secure, and easy-to-use storage platform to help manage these workflow processes.  Drum roll please! Enter LTO technology with LTFS –  A Sweet Storage Solution!

Film producer puts LTO technology to work

Halal Film and Photography, a film production company and photography agency based in Amsterdam, uses LTO-7 tape with LTFS technology to ensure their content is readily available while still protecting their video and photography files in the long-term.

Maartje Ongering, post-production coordinator seen in Figure-1, visited the LTO Program. She noted, “The content is valuable to our clients, so we put it on LTO tape to keep it safe for many years to come.”

With the benefit of LTO tape cartridges having a shelf life of up to 30 years and being removable, you have added peace of mind that your data is inaccessible  should your content fall foul of a cyberattack. Additionally, a tape cartridge can be copied easily and moved to an off-site location for added protection in case of natural disaster. We think that’s a pretty sweet solution!

How does LTFS do it?

As described in a New Bay Media white paper titled, “Best Practices for Managing Video Work Flows, LTO technology with LTFS can help manage every stage of content creation including production, post-production, distribution and archiving. “One of the exciting aspects of LTFS is that it makes tape as easy to use as disk,” said Brad John’s, founder of Brad John’s Consulting LLC, a storage consulting firm.

Carlos Sandoval Castro, an LTO Program representative, explained how LTFS works to a group of IBC attendees (Figure-2). He noted that LTFS with LTO technology makes the storage and retrieval of data from tape simple and intuitive. A tape icon appears in the operating system directory tree structure just like other storage devices, allowing files to be dragged and dropped to and from the tape.  This means that LTFS can be used in a variety of configurations including standalone drives and small to large tape library environments. Learn more about LTFS implementers here.

Overall, IBC 2017 was very productive and was great to get to know many users of LTO technology across the media and entertainment industry.

Where is the LTO Program going next?  Find us demonstrating more LTO tape technology goodness at SpiceWorld in Austin (TX) in October.