Hoppin’ & Poppin’ at the IBC LTO Stand

Media and entertainment executives from around the globe gathered at the International Broadcast Conference (IBC) in Amsterdam earlier this month to find out about the latest technology that can help them produce and preserve movies, TV broadcasts and more. The LTO Program team were there to keep visitors hoppin’ and the treats poppin’ at the booth, handing out freshly made popcorn and showcasing live demo’s of LTO-8 technology and LTFS. In this BlogBytes you can find out for yourself what was shown to these savvy execs and review how a television broadcaster cut their storage costs in half using an LTO based solution.

The IBC Show

The IBC show hosted 400 inspirational speakers from broadcast networks, major motion picture studios, social media firms and technology companies, with subjects ranging from corporate business strategies to technical engineering and implementation. When it came to discussing media content data storage and protection, the LTO Program had valuable advice to share: protect content long-term against natural disasters and cyber-threats, and make sure you have a reliable and cost-effective solution.

Live LTO Demos – Easily Lower Costs

Carlos Sandoval Castro (LTO Program representative), demonstrated how the Linear File Tape System (LTFS) makes tape easy to use, “it’s kind of like using a very big USB drive. Click on a file, drag and drop it to the tape icon, and presto – the file gets stored quickly and safely onto an LTO-8 tape.” The LTO marketing representatives reminded LTO users that the LTO-8 media supply has been restored and is available around the globe. Visitors to the LTO booth also learned about the latest version of LTFS, version 2.5 that offers new enhancements to the previous format, such as the addition of incremental indexes which allows for more compact and faster intermediate index information to be written in between the data- in turn improving the overall write performance of the file system. You can check out the SNIA website here for a technical description of LTFS 2.5.

Remember, LTO technology doesn’t only save media content easily, but it can do so very economically. In fact, a ten year total cost of ownership (TCO) study conducted by ESG stated, “we estimated that the expected ten-year TCO for the LTO-8 data retention solution is 86% lower than that of an all-disk solution and 66% lower than that of an all-cloud storage solution, making LTO-8 the economical choice for long-term data retention.” Not only can LTO technology help cut costs but it can help protect data content from cyber-attacks. Read on to see just how a big TV broadcaster does it.

TV Broadcaster uses LTO Tape 24×7

When you have six very popular TV channels, you need to be vigilant about storing video content quickly and securely while controlling storage costs. That’s exactly what Russia-based GPM-ETV was looking for when they implemented an LTO-based storage solution for their entertainment broadcast company. They needed a system that would solve a number of storage needs including:

  • Freeing up expensive disk storage space
  • Reliable digital content archive with easy access
  • Economical long-term content preservation

GPM-ETV implemented an LTO-based solution with two LTO tape libraries storing nearly 4 PBs of data. These tape libraries stored and archived data from source material and air masters all year round. “We cut our archive cost in half with the LTO based solution and can easily access materials when needed,” said Aleksey Kotikov, Lead Engineer of GPM-ETV Digital Archive Complex (Figure-1). You can check out the case study here to learn more.

Read this Whitepaper

When it comes to protecting movie and broadcast video content, LTO technology plays a leading role. You can learn more about how LTO tape is used in the media and entertainment industry in a comprehensive white paper by MTMP Solutions called “LTFS Continues to Hit the Mark in Media & Entertainment.”