Analyst and Media Quotes

An interesting collection of analysts and media quotes.


“The good news is technology does exist to make reliable copies of data and get them to distant off-site storage in an affordable way. I’m talking about tape, of course: Linear Tape Open.”

-TechTarget,  November 03, 2017

“Tape is well suited for archiving or long-term storage as it offers by far the lowest price points of any storage medium, with a raw storage cost of around $0.02 per gigabyte, and also boasts a potential longevity of several decades if stored under conditions of low temperature and humidity.”

-Data Center Dynamics,  October 06, 2017

“The total cost of ownership per terabyte is also the lowest of any storage medium. Top-of-the-line tapes can hold up to 15 terabytes and can be archived in third-party locations at a fraction of the cost of cheapest cloud storage.”

-The Wall Street Journal,  September 17, 2017

“Besides its data integrity and cost, the biggest thing tape has going for it is portability, which allows for an ‘air gap’ between the data it’s protecting and the actual media. This is the ultimate safeguard against things like ransomware.”

-Storage Switzerland,  August 15, 2017

“LTO tape offers a shelf-life of 30+ years and a reliability level that exceeds what is achievable with spinning disk and solid state drive technology.”

-Content + Technology,  August 07, 2017

“The highest-capacity enterprise cartridges store 15TB, a significantly higher storage capacity than spinning disk or flash storage. With backwardly compatible readers, old tape formats will sit alongside newer higher-density tapes, reducing the risk of data loss in a transfer between formats.”

-Data Center Knowledge,  August 6, 2017

“Tape provides a great means of “cloud seeding,” where data is dumped to tape and then shipped to the cloud storage service provider for inclusion in a massive archival library.”

-TechTarget,  August 3, 2017

“The LTO-7 specifications support a native, uncompressed storage capacity of 6TB per tape cartridge, more than twice the raw capacity of LTO generation 6. The LTO-7 specifications also increase uncompressed tape drive data transfer rates to up to 300MB per second, more than 85% faster than LTO-6.”

-The Broadcast Bridge,  July 10, 2017

“The tape industry has been fueled by a decade of strong technological development and continues to play a major role in traditional backup, active archive and disaster recovery applications, in addition to effectively addressing many new large-scale storage requirements for the unknown appetite of the IoT. As a result, the role tape serves in today’s modern data centers is steadily expanding.”

-Data Center Knowledge,  June 23, 2017

“Continued development and investment in tape library, drive, media and data management software has effectively addressed the relentless demand for improved reliability, higher capacity, better power efficiency, ease of use and the lowest cost per gigabyte and TCO of any storage solution.”

-Storage Newsletter,  April 17, 2017

“If properly used, tape is more reliable than disk at storing data and way more reliable at holding onto it for long periods of time. It’s also less expensive.”

-Storage Switzerland,  March 21, 2017

“Tape continues to provide backup services, a role to which it is well-suited, not only for cost and capacity reasons, but also because of tape’s portability, resiliency and durability.”

-Virtualization Review,  March 16, 2017

“Set up was simple and straightforward, just as with previous versions of the LTO specification. The LTFS functionality is identical to previous versions, with higher capacity and throughput.”

-Storage Newsletter,  March 13, 2017

“In this era of the cloud, centralised servers, and RAID, advocates of Linear Tape-Open (LTO) technology are confident of expanding its footprint – as a practical answer to the back-up and long-term storage of video surveillance and other security information – in today’s increasingly data hungry world.”

-Intersec Blog, February 13, 2017

“The feedback we’re getting from post houses is that they are backing up and archiving more data than ever and for efficiency, speed and cost per GB stored, LTO tape continues to be their chosen media for this process.”

-Content + Technology, February 8, 2017

“Dependent on the amount of media that needs to be archived and the various workflows, there are solutions as simple as disk-only or LTO tape libraries, or hybrid systems that may be composed of disk, tape and cloud.”

-Creative Planet Network, January 17, 2017

“While clouds open up new worlds of agility, tapes have never been more relevant to long-term preservation and archival/compliance scenarios.”

ESG Global, January 10, 2017


“Magnetic tape technology continues to advance with higher capacities per tape cartridge and the total capacity of magnetic tape shipped has increased.”

-Forbes, December 27, 2016

“LTO is a great starting point. In the same vein as VHS was, LTO is an open format, licensed by some of the most prominent names in the storage industry to ensure a broad range of compatible tape drives and cartridges.”

-Print IT Reseller, December 13, 2016

“The LTO-7 tape storage technology with the innovative Linear Tape File System (LTFS) makes managing your files easier than ever.”

-TV Technology, November 22, 2016

“LTO Tape technology is much quicker and cheaper than continually expanding RAID storage. LTO-7 is the latest technology, and a single tape will hold 6-15 terabytes.”

-Image Reports, November 7, 2016

“The Linear Tape Open media shipment report shows a steady increase in the use of LTO media. The LTO Ultrium road map already includes generation 10 with a capacity of 120 TB.”

-Network World, October 20, 2016

“Utilizing data from an LTO tape solution is now as simple as dragging and dropping the files.”

-Source Security, September 23, 2016

“We have a fundamental scalability problem where [the amounts of] data is growing faster than advancements in hard disk technology. This is creating a demand for low-cost archive storage, and that’s what the LTO format aims to address.”

-TVB Europe, September 10, 2016

“Tape has moved well beyond backups and is positioned to help lower storage costs for emerging data-intensive industries such as the Internet, media and entertainment, aerospace, research, medical and many others.”

-Computer Technology Review, August 22, 2016

“Linear tape open, or LTO, has become the dominant tape format for low-cost data archiving, and the seventh generation brings some significant upgrades.”

-IT Pro, August 9, 2016

“With approximately 111 petabytes (PB) of data currently being stored and the amount of archived user data growing by an average of 3 PB per month, this upgrade will help NASA keep pace with the ever-increasing data storage requirements of the scientists and engineers who use the supercomputing systems to support agency missions.”

-InsideHPC, July 15, 2016

“The LTO (Linear Tape-Open) format has become the de facto standard in so many industries and that is also true for the music industry.”

-Electronic Musician, July 8, 2016

“Linear Tape-Open (LTO), a magnetic tape data storage technology, continues to be a viable option for archiving of video, as was noted by last year’s announcements of the LTO-7 specifications.”

-TV Technology, July 7, 2016

“Note that magnetic tape provides the lowest raw storage cost in this projection with LTO 7 media costs at less than a penny per GB.”

-Forbes, June 28, 2016

“Tape archiving offers low-cost, long-term data protection in a variety of industries, keeping it atop the list of data center backup technologies.”

-SearchDataBackup, June 2, 2016

“Recently, as the number and size of media files continues to grow exponentially, media organizations have come to realize the value of LTO tape for archiving media libraries as well.”

-The Broadcast Bridge, June 1, 2016

“Add in capabilities such as the LTFS standard, which truly blows the doors off any perception that tape is “only for backup/archive,” and it shouldn’t surprise anyone that IT pros who deal with storage as a strategic part of their IT delivery are including tape as part of that strategy, with many rediscovering the functional and economic benefits of tape along the way.”

-StorageNewsletter, May 9, 2016

“Tape the cheapest storage medium for data and it is the fastest storage medium when it comes to sequential data storage goes.”

-Storage-Insider, April 22, 2016

“The tape cost is basically one-tenth of the total storage cost, ensuring that there is maximum cost saving. ”

-VAR India, April 21, 2016

“LTO tape is frequently used as it offers a number of advantages: the practical reliability of a proven format with high-capacity, low cost of purchase and ownership, long shelf-life.”

-Global Security Magazine, April 15, 2016

“Tape-based data storage cartridges, like those developed using the LTO Program’s specifications, provide end users with a cost-effective and secure way of storing video surveillance footage for long periods of time.”, April 6, 2016

“The Linear Tape Open 7 specification gives tape a legitimate and foreseeable future, with increased density and performance at a low total cost of ownership.”

-State and Local Government Technology, April 4, 2016

“ The tape will continue to live, because there is no reasonable alternative to it…So far I not encountered a situation that anyone could play the tape.”

-IT Reseller, March 30, 2016

“ Demand for tape is being fueled by unrelenting data growth, significant technological advancements, its highly favorable economics, and the growing regulatory and business requirements to maintain access to data ‘forever.’”

-Data Center Knowledge, March 30, 2016

“In reality, tape is still used quite a bit for backup and the growing backup trend is to use tape for the second backup copy that may often be located offsite.”

-StorageNewsletter, March 30, 2016

“ Tape allowed us to focus on being creative and not worry about archiving or having enough disks to store our data. ”

-InfoStor, March 16, 2016

“ Today’s LTO tape automation technology delivers huge advantages for data storage in terms of capacity, performance, reliability and TCO.  ”

– IT-Online , March 1, 2016

“ Tape today provides very compelling features such as low acquisition cost, backwards compatibility, scalability, high performance, longevity, high capacity, and portability. The LTFS open tape format and backward compatibility with earlier LTO versions, helps insure that you will be able to read and restore data in the future without the need for proprietary applications  ”

-Storage Swiss, February 22, 2016

“One tool you don’t want to be without is LTO 7 tape.”, February 18, 2016

“Tape continues to be used for archiving of content, since tape uses very little power when the data isn’t being accessed, and raw tape storage costs are now less than 1 cent per gigabyte — much less than hard disk drives. Tape technologies are also extending the LTFS file system that is common on modern tapes to support object storage systems.”

-SearchDataBackup, February 9, 2016

“It’s wise to take advantage of different backup media. In this way, when one media experiences some form of failure, you’re not likely to have a similar experience with another media option. You can complement LTO Ultrium cartridges with hard disks and cloud storage.”

-Before It’s News, February 2, 2016

“The increasing density of tapes, combined with file and object storage architectures as well as ways to accelerate the reading and writing of data on tapes using flash memory caches are helping this technology to stay relevant as a component in an active archive environment.”

-Forbes, January 15, 2016

“LTO has grown to become one of, if not the, de-facto tape format installed in tape libraries by broadcast-centric organizations implementing tape (and disk)-based archives. LTFS is not a file format or even a wrapper; it presents an open standard for broadcasters to provide real interoperability between systems.”

-4rvfv, January 14, 2016

“LTO is very relevant, if not critical, for successful storage in modern, high-speed usage scenarios. Tape is the most cost-effective media for storing mass quantities of data, especially in HPC and big data environments.”

-HPC, January 6, 2016

“Combined with the ability to store tapes off-line in a secure facility or storage vault, these new security and control features make LTO tapes a cost effective means of storing vast quantities of data for long periods of time while giving the organization full confidence in the security and durability of their data.”

-Storage Swiss, January 4, 2016


“Tape, when combined with a high performance disk front end, can provide the fast restore times needed while minimizing the amount disk needed by migrating cold data to tape. Given the actual reliability and performance capabilities of tape today, as well as the low cost factor, organizations would be well advised to consider seriously, making tape a part of their total data protection strategy.”

-Storage Swiss, December 8, 2015

“Tape is the only technology with real storage capacity growth requiring modest investments for manufacturing adjustments. The combination of Barium Ferrite and more durable substrate layers (the plastic backing that makes it a tape) offer higher density and longer tape lengths to be spooled onto the cartridge hub. Tape is, in fact, the only hope that mankind has for storing 20-plus zettabytes (mostly new data, by the way) by the next decade.” 

-Search Data Backup, December 4, 2015

“Another big plus for tape is security. Disk and flash systems have to be locked down by many layers of security in order to prevent them from incursion and attack. While these same depth-in-depth provisions should not be relaxed, tape has the advantage of being offline.”

INFOSTOR, December 1, 2015

“’Modern tape has the longest media life of greater than 30 years,’ said Moore. ‘Oxidation is the biggest reason for deterioration and Barium Ferrite (BaFe) tape is already oxidized, so it lasts a long time.’”

INFOSTOR, December 1, 2015

“Currently, more than 500 exabytes of data are already stored on tape, and tape is predicted to host zettabytes of information within a couple of years”

INFOSTOR, December 1, 2015

“Essentially, Fujifilm and Sony have cleared a big hurdle in bringing the faster, high-capacity data backup and archiving technology to the data center.”

-INFOSTOR, November 25, 2015

“The appeal of tape storage as an enterprise cloud and data center solution is large capacities at a low total cost of ownership. The initial investment is also much cheaper than competing storage solutions, with mainstream pricing hovering around one cent per GB.”

-Tom’s IT Pro, November 18, 2015

“LTO is true archiving. It’s safe. Many people have experienced the nightmare of losing the data that is on their disk drives at some point, and the safety that LTO offers is very appealing. “; “The realization that a complex task like this was now, not only easy to do, but cost effective, shows that everything about the audio and video industry is going out to the masses, and there are no longer boundaries as to what anyone can, and cannot do, no matter how complex a task it may appear to be.”

Creative Cow, October 27, 2015

“Solution providers continue to be amazed by the changes in tape technology, including the latest iteration of the LTO technology.”

-CRN, October 26, 2015

“But for now tape storage sales are healthier than they have ever been, and the LTO announcement is significant because when it comes to non-proprietary tape storage, LTO is now the only game in town.”

-InfoStor, October 12, 2015

“The 140 percent capacity improvements will make a real difference to data-center economics and will probably drive tape to a dominant or disruptive storage position in the archive and big data space […] Tape is far from dead and is becoming the new media of choice for cold data storage.”

-IBM Systems Magazine, October 11, 2015

“The new LTO 7 drives and media offer twice the capacity and performance of LTO 6 gear, and present a bargain for those demanding low-cost, long-term retention of massive datasets.” ; “All that data storage capacity is being gobbled up by customers. More than 4.5 million LTO drives have shipped since the program began over a decade ago. […] Much of the demand is coming from the media and entertainment industry, which seems to love the ease of data access that LTFS, the file system created to ride atop tapes, brings to the table.”

-ITJungle, October 12, 2015

“Putting a NAS-like file system on a tape and possibly fronting it with a small storage appliance spawned a variety of new applications for tape, such as high-capacity repositories for streaming media and active archives that leveraged the economies of tape while offering random access to files.”

-SearchStorage, October 5, 2015

“Is tape a part of the future of storage? Absolutely. Despite propaganda spread around by disk and flash vendors, tape is very much alive and will play a major part in combatting rampant storage growth in the years ahead.”

– InfoStor, September 29, 2015

“The leap in capacity from LTO-6 has been accomplished with an improved tape media specification with stronger magnetic properties, and by adding twice as many read/write heads with improved servo format to achieve a higher track density.”

The Register, September 16, 2015

“The LTO ‘generation 7’ release is also designed to demonstrate the economic viability of long-term data retention and archiving as businesses cope with mountains of big data.”

Datanami, September 15, 2015

“With a technology roadmap that meets and exceeds camera technology advances, digital tape provides a sound investment that can scale at the same rapid pace of camera technology and retention requirements.”

Security Info Watch, September 10, 2015

“The best thing about the LTO system is that as the technology improves, the storage capability of the same amount of physical material increases exponentially in a perfect echo of Moore’s law.”

Motherboard, July 20, 2015

“This means that tape- especially when combined with developments like LTFS (Linear Tape File System) and the use of flash for fast access to metadata- will remain the most cost-effective medium for long-term data storage.”

ZDNet, July 1, 2015

“Tape’s staying power has been its low cost, its ‘green’ carbon footprint (when compared to hard drives), and its suitability for data archiving and retention.”

ZDNet, July 1, 2015

“LTO tape’s archive use case is resonating with customers and partners across all major industries around the world. We are seeing a particularly strong traction in data-intensive markets such as media and entertainment, scientific research, oil and gas exploration, surveillance, cloud and HPC.”

Inside Big Data, April 3, 2015

“Big Data means data growth continues and that’s great for LTO format tapes and drives, which have 95 percent or so of the market.”

– The Register, April 2, 2015

“All 10 of the world’s largest banks, all 10 of the world’s largest telecommunications companies and eight of the 10 largest pharmaceutical firms make use of tape storage.”

– PFM On the Net, April 2, 2015

“With new tape innovations like Linear Tape File System (LTFS), storing files on tape is easier than ever, and can be as easy as drag and drop.”

– Enterprise Storage Forum, March 17, 2015

“Magnetic tapes do not consume electricity, so this allows us to keep a very large storage site with nearly no running costs for data preservation.”

ZDNet, March 12, 2015

“…our world is powered by information and how and where we store it has become mission-critical. Tape belongs at the heart of that conversation.”

– Phil Greenwood, Storage Networking Solutions, February 16, 2015

“The fact of the matter is that tape continues to be the medium of choice for the bulk of stored data and its usage is growing.”

– Drew Robb, Enterprise Storage Forum, February 3, 2015


“LTO is turning heads because it’s an option that is a fraction of the cost of disk, easily accessible, with the ability to retain data for more than 30 years.”

– GovernmentVideo, November 7, 2014

“LTFS software can also present a standard file system view of the files stored on the tape in LTFS format, just as if they were stored on traditional spinning disks or flash media. That’s important because it means users can drag and drop files or simply click on them to access them in the normal way.”

– Paul Rubens, Enterprise Storage Forum, October 28, 2014

“…although the 120TB figure is for capacity of compressed data, the cartridge is possibly one of the greatest achievements in tape and cartridge technology.”

– Archie Thomas, Gadget Helpline, September 11, 2014

“The non-proprietary format of LTO tape solutions enables ease of integration and long-term deployment, contributing to tape’s case as a scalable, long-term solution.”

– Steve Mackey, IT Pro Portal, July 15, 2014

“In regards to alternative technologies to tape, at the moment there are no emerging technologies – at least none of which we are aware – that can compete with tape in terms of its combination of very low cost per GB, high data rate, and future scaling potential.”

– Mark Lanz, EE Times, June 19, 2014

“Magnetic tape storage is one of those products that proves what’s old is actually new.”

– Dan Burger, IT Jungle, May 27, 2014

“LTO ultrium is adaptable and scalable backup tape format and its technology is continuously enhanced by its manufacturers to address the growing needs and requirements of the server environments of midrange to the enterprise class.”

– Shawn Paul, FM Transmitter, April, 2014

“Tape is an economical option for archiving and takes less energy to operate than disk… Tape will continue to do well in the marketplace.”

– John Hillard, TechTarget, March 31, 2014

“Tape is the archiving champ and has been for decades. Reliable, less expensive than disks and available in large-scale robotic systems that store petabytes.”

– Robert Harris, ZD Net, March 13, 2014

“There is general agreement that LTO tapes are the preferred solution, but even this widely recognized standard — open and freely available, like LTFS — is the subject of continuing evolution. We shall shortly see LTO-6 gaining ground on LTO-5, and many broadcast archives have a mixture of earlier LTO formats.”

– Tony Taylor, TV Technology, February 20, 2014

“Widespread adoption of the LTFS format means LTO tape can behave more like a disk drive in digital media workflows, and that’s good news for companies whose business plan is to provide flexible and foolproof ways for customers to use LTO tape throughout the production and post process.”

– Bryant Frazer, StudioDaily, February 26, 2014

“But if we can’t put it on hard drives, and spinning disk is just too expensive, what is the best long-term, archive-quality media? Everyone has stepped up and said it’s LTO.”

– Mark Ostlund, StudioDaily, February 26, 2014


2013 »

“Archive-wise, tape appears to have substantial and enduring cost/TB and endurance ratings far beyond disk.”

– Chris Mellor, The Register, December 29, 2013

“Established technologies such as LTO-6 (Linear Tape-Open) and LTFS (Linear Tape File System) will remain at the core—allowing tape to be used as low-cost NAS. As a result, tape’s role in big data, cloud, high-performance computing and other data-intensive applications will continue to grow, and there will be a significant increase in archive solutions using LTFS and potentially the adoption of LTFS as a standard for tape storage.”

– Chris Preimesberger, eWeek, December 19, 2013

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2012 »

“Cloud storage in data centers will utilize the latest developments in physical storage virtualization, deduplication and other methods to make the most effective use of physical storage assets. Software defined storage could allow a further level of abstraction and cost effectiveness. The vast bulk of content stored “in the cloud” will reside on large SATA interface HDDs with some on magnetic (mostly LTO) tape (particularly for “archives.”)”

– Tom Coughlin, Forbes – Storage System Trends for 2013 and Beyond, December 27, 2012

“From its beginnings as an alternative to the proprietary DLT format, I must say LTO has been quite a success story… For the IT admins who’ve not been introduced to tape, this may be a real opportunity — cheap insurance, to say the least.”

– Erick Slack, It Knowledge Exchange – LTO-6 and the LTO Consortium’s Roadmap, December 2012

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