Analyst and Media Quotes

An interesting collection of analysts and media quotes.


“Digital archives are increasingly active archives that provide virtual file access to increasingly object-based archives on-premises and in the cloud using HDDs, magnetic tape and optical discs.  LTO tape provides the least expensive archive storage and LTO magnetic tape capacity shipments increased again in 2019.”

-Forbes,  July 22, 2020

“While the cloud certainly makes sense for storing data you’ll need to access frequently, tape is still in use at modern data centers due to its much larger capacity and longevity when compared to both hard disk drives and even solid state drives.”

-TechRadar,  July 1, 2020

“Technically complex hard drives can lose data or completely fail after being left unattended on a shelf for years. Tape cartridges, meanwhile, are designed for long-term storage. Tape-based backup is also highly flexible.”

-TechTarget,  June 30, 2020


“There’s something else that tape offers that no other storage medium currently offers and that’s on-the-fly, transparent compression which can go up to 2.5:1 and works best on text files (rather than multimedia which is already heavily compressed).”

-TechRadarPro,  September 24, 2019

That air gap of being disconnected from the network is critical as ransomware even has a way of getting into backups now. When you’re talking about a tape stored safely away in a library, that’s not going to happen.”

-TechTarget,  August 29, 2019

“Incremental indexing reduces the tape space needed for the index data so more data can be written to the tape, and also reduces the index writing time. Both are particularly helpful when small files are written to the tape. The LTFS people have IOT sensors generating small files of data which can now be written more efficiently to tape.”

-Blocks and Files, July 7, 2019

The advent of Linear Tape File System (LTFS), a format developed by IBM and adopted with variations by HP, Quantum, and the LTO Consortium, makes the use of LTO (an open-format tape storage technology) magnetic tape both fast and compatible with more modern systems; with an LTFS operating system extension deploying a graphical file manager and directory tree for rapid access to data on an LTO tape cartridge.”

-Computer Business Review,  April 9, 2019

“Tape still commands a large chunk of the backup market, and with good reason: it’s the cheapest method of backing up data, and people are familiar with it. “

-IT Jungle,  March 27, 2019

“Storage industry experts maintain tape backup remains one of the most reliable and cheapest ways to retain data, and it’s the best way to store a golden copy of data safe from malware. Tape vendors continue to improve the core technology and add services revolving around it.”

-TechTarget,  March 18, 2019

“Tape has always stayed competitive in areas that require long-term data retention. Today it’s becoming even more relevant because it combines durability, performance, efficient management, and low cost – making a huge difference to companies dealing with massive data and active retention.”

-Enterprise Storage,  March 7, 2019

“In an increasingly digital world where the cloud is vulnerable to hackers and cyberattacks, tape offers secure offline storage. Tape also has price working in its favor. A 1-terabyte portable hard drive costs about $50, but a tape cartridge with the same capacity only costs $5.”

-Quartz,  February 27, 2019

“[…] it’s an excellent choice for long-term retention, archiving and disaster recovery. In fact, ESG found that 67 percent of companies that use tape use it mostly for archiving.”

-IT Pro Today,  February 7, 2019

“[Tape] has retained its use case for certain industries (such as healthcare) were archiving, long-term retention and compliance are key priorities. Tape is still one of the cheapest available forms of storage and provides an ‘air gap’ on-site for security purposes, particularly when critical data is at stake.”

-Information Age,  January 25, 2019

“When it comes to protecting data from entropic damage, monitoring and managing data stored on tape must be considered. Technology exists to scan LTO-stored data to validate its integrity and takes the necessary steps to protect it by automatically making a new copy of the data on a fresh tape.”

-TVTechnology,  January 23, 2019


“Increasing tape’s areal density has other benefits. It’s not only the price per gigabyte that’s falling as more data is written to each cartridge; cost of storing the media is falling in sync.”

-Cloud Pro,  December 12, 2018

“There have been plenty of backup mediums to compete with tape over the years. Magnetic tape storage maintained its dominance for the better part of half a century because tapes are comparatively cheap, they are portable and they have high capacity.”

-TechTarget,  December 12, 2018

“In a renewed security best-practice scenario backups are copied on to tape, which are kept on site in a library as a “secure, offline copy” to protect against malware. Beyond eliminating the cost of third-party vaulting services, this strategy has major financial benefits because tape is the least expensive media.”

-Data Center Dynamics,  November 2, 2018

“Consider tape backup. Sophisticated remote and cloud-based data backup services can be costly, whereas tape can be a cost-effective alternative, especially for data that is not needed daily or even hourly for business operations.”

-TechTarget,  October 15, 2018

“Tapes are also a good choice for organizations that need to ensure the security and integrity of their data backups. As previously noted, tapes can be stored offline, thus preventing ransomware from being able to attack backups. However, there are other security advantages. Tape encryptionhas been supported since the release of the LTO-4 standard.”

-TechTarget,  July 24, 2018

“With the release of LTO-8 and recent reports that total tape storage capacity continues to increase dramatically, tape is a strong option for long-term retention. But even tape advocates say it’s going to take a comprehensive approach to storage that includes other forms of media to handle the data influx.”

-TechTarget,  July 12, 2018

“[LTO tape] still presents a valuable backup and archiving opportunity. LTO features high capacity, durability and portability for a comparatively low cost.”

-TechTarget,  June 21, 2018

“Tape is tried and true. Time over, it has proven to be a safe, persistent and trustworthy content storage medium – having been around for decades with a robust roadmap. Relegated to the archive spot in a workflow for many years, its use cases have transformed again, mainly because of its price point and ability to scale to meet current and future content storage needs.”

-The Broadcast Bridge,  June 4, 2018

“The automation and retrieval of long term archival content from LTO 8 devices enables clients to retrieve content overnight and have it ready ready to go for the next working day. Efficient, fast and on site. This we believe is still the fastest way of working today, especially with tighter budgets and faster turnaround times.”

-The Broadcast Bridge,  May 28, 2018

“Tape is no longer general-purpose storage, but it serves an important purpose for active archives and long-term backup retention and archival.”

-Enterprise Storage Forum,  March 29, 2018

“Demand for tape technology is being fueled by widespread data growth, tape’s highly favorable economics, the industry’s lowest energy requirements, and mounting pressure to address the surging wave of cybercrime.”

-Digitalisation World,  March 29, 2018

“If you suffer a data breach, the intruder can get at anything on your hard drive storage arrays, but there’s no getting at a tape cartridge sitting in a holder. It’s physically disconnected from anything, and even if it were seated in the reader, tape drives are not readable like a hard disk.”

-Network World,  March 20, 2018

“Magnetic tape continues to play an important role in many data centers due to its low cost for adding digital storage (current media cost is considerably less than 1 penny per GB) and for its low operating costs (when media isn’t being used it requires no power).”

-Forbes,  March 14, 2018

“Imagine for a moment you suffer a massive ransomware attack and lose a significant amount of data. Let’s also assume the ransomware destroyed your disk-based backups. In a situation like this, the tape backup remains unaffected because even the most advanced ransomware can’t overwrite a tape that isn’t mounted in a tape drive.”

-TechTarget,  March 8, 2018

“Unlike buzzing, whirling hard drives or power-dependent SSDs, magnetic tape cartridges simply sit on a shelf, patiently waiting to be called back to action whenever the need arises. Keep the tape cool and comfortable, and its backup data will be fully readable for years, perhaps even decades.”

-TechTarget,  January 31, 2018

“[LTO-8] doubles data capacity from previous generation LTO solutions, shortens data access times by 20 percent and drives media costs below the half-cent per GB barrier.”

-Enterprise Storage Forum,  January 15, 2018


“Tape is seen as a safe, offline backup in the face of cyberattacks such as ransomware. Plus, the massive capacity can help with long-term retention of huge data sets that continue to grow.”

-TechTarget,  December 06, 2017

“Magnetic tapes are useful for writing data once and restoring it when required, letting users archive large amounts of less-frequently accessed “cold” information.”

-The Broadcast Bridge,  November 07, 2017

“The good news is technology does exist to make reliable copies of data and get them to distant off-site storage in an affordable way. I’m talking about tape, of course: Linear Tape Open.”

-TechTarget,  November 03, 2017

“Tape is well suited for archiving or long-term storage as it offers by far the lowest price points of any storage medium, with a raw storage cost of around $0.02 per gigabyte, and also boasts a potential longevity of several decades if stored under conditions of low temperature and humidity.”

-Data Center Dynamics,  October 06, 2017

“The total cost of ownership per terabyte is also the lowest of any storage medium. Top-of-the-line tapes can hold up to 15 terabytes and can be archived in third-party locations at a fraction of the cost of cheapest cloud storage.”

-The Wall Street Journal,  September 17, 2017

“Besides its data integrity and cost, the biggest thing tape has going for it is portability, which allows for an ‘air gap’ between the data it’s protecting and the actual media. This is the ultimate safeguard against things like ransomware.”

-Storage Switzerland,  August 15, 2017

“LTO tape offers a shelf-life of 30+ years and a reliability level that exceeds what is achievable with spinning disk and solid state drive technology.”

-Content + Technology,  August 07, 2017

“The highest-capacity enterprise cartridges store 15TB, a significantly higher storage capacity than spinning disk or flash storage. With backwardly compatible readers, old tape formats will sit alongside newer higher-density tapes, reducing the risk of data loss in a transfer between formats.”

-Data Center Knowledge,  August 6, 2017

“Tape provides a great means of “cloud seeding,” where data is dumped to tape and then shipped to the cloud storage service provider for inclusion in a massive archival library.”

-TechTarget,  August 3, 2017

“The LTO-7 specifications support a native, uncompressed storage capacity of 6TB per tape cartridge, more than twice the raw capacity of LTO generation 6. The LTO-7 specifications also increase uncompressed tape drive data transfer rates to up to 300MB per second, more than 85% faster than LTO-6.”

-The Broadcast Bridge,  July 10, 2017

“The tape industry has been fueled by a decade of strong technological development and continues to play a major role in traditional backup, active archive and disaster recovery applications, in addition to effectively addressing many new large-scale storage requirements for the unknown appetite of the IoT. As a result, the role tape serves in today’s modern data centers is steadily expanding.”

-Data Center Knowledge,  June 23, 2017

“Continued development and investment in tape library, drive, media and data management software has effectively addressed the relentless demand for improved reliability, higher capacity, better power efficiency, ease of use and the lowest cost per gigabyte and TCO of any storage solution.”

-Storage Newsletter,  April 17, 2017

“If properly used, tape is more reliable than disk at storing data and way more reliable at holding onto it for long periods of time. It’s also less expensive.”

-Storage Switzerland,  March 21, 2017

“Tape continues to provide backup services, a role to which it is well-suited, not only for cost and capacity reasons, but also because of tape’s portability, resiliency and durability.”

-Virtualization Review,  March 16, 2017

“Set up was simple and straightforward, just as with previous versions of the LTO specification. The LTFS functionality is identical to previous versions, with higher capacity and throughput.”

-Storage Newsletter,  March 13, 2017

“In this era of the cloud, centralised servers, and RAID, advocates of Linear Tape-Open (LTO) technology are confident of expanding its footprint – as a practical answer to the back-up and long-term storage of video surveillance and other security information – in today’s increasingly data hungry world.”

-Intersec Blog, February 13, 2017

“The feedback we’re getting from post houses is that they are backing up and archiving more data than ever and for efficiency, speed and cost per GB stored, LTO tape continues to be their chosen media for this process.”

-Content + Technology, February 8, 2017

“Dependent on the amount of media that needs to be archived and the various workflows, there are solutions as simple as disk-only or LTO tape libraries, or hybrid systems that may be composed of disk, tape and cloud.”

-Creative Planet Network, January 17, 2017

“While clouds open up new worlds of agility, tapes have never been more relevant to long-term preservation and archival/compliance scenarios.”

ESG Global, January 10, 2017


“Magnetic tape technology continues to advance with higher capacities per tape cartridge and the total capacity of magnetic tape shipped has increased.”

-Forbes, December 27, 2016

“LTO is a great starting point. In the same vein as VHS was, LTO is an open format, licensed by some of the most prominent names in the storage industry to ensure a broad range of compatible tape drives and cartridges.”

-Print IT Reseller, December 13, 2016

“The LTO-7 tape storage technology with the innovative Linear Tape File System (LTFS) makes managing your files easier than ever.”

-TV Technology, November 22, 2016

“LTO Tape technology is much quicker and cheaper than continually expanding RAID storage. LTO-7 is the latest technology, and a single tape will hold 6-15 terabytes.”

-Image Reports, November 7, 2016

“The Linear Tape Open media shipment report shows a steady increase in the use of LTO media. The LTO Ultrium road map already includes generation 10 with a capacity of 120 TB.”

-Network World, October 20, 2016

“Utilizing data from an LTO tape solution is now as simple as dragging and dropping the files.”

-Source Security, September 23, 2016

“We have a fundamental scalability problem where [the amounts of] data is growing faster than advancements in hard disk technology. This is creating a demand for low-cost archive storage, and that’s what the LTO format aims to address.”

-TVB Europe, September 10, 2016

“Tape has moved well beyond backups and is positioned to help lower storage costs for emerging data-intensive industries such as the Internet, media and entertainment, aerospace, research, medical and many others.”

-Computer Technology Review, August 22, 2016

“Linear tape open, or LTO, has become the dominant tape format for low-cost data archiving, and the seventh generation brings some significant upgrades.”

-IT Pro, August 9, 2016

“With approximately 111 petabytes (PB) of data currently being stored and the amount of archived user data growing by an average of 3 PB per month, this upgrade will help NASA keep pace with the ever-increasing data storage requirements of the scientists and engineers who use the supercomputing systems to support agency missions.”

-InsideHPC, July 15, 2016

“The LTO (Linear Tape-Open) format has become the de facto standard in so many industries and that is also true for the music industry.”

-Electronic Musician, July 8, 2016

“Linear Tape-Open (LTO), a magnetic tape data storage technology, continues to be a viable option for archiving of video, as was noted by last year’s announcements of the LTO-7 specifications.”

-TV Technology, July 7, 2016

“Note that magnetic tape provides the lowest raw storage cost in this projection with LTO 7 media costs at less than a penny per GB.”

-Forbes, June 28, 2016

“Tape archiving offers low-cost, long-term data protection in a variety of industries, keeping it atop the list of data center backup technologies.”

-SearchDataBackup, June 2, 2016

“Recently, as the number and size of media files continues to grow exponentially, media organizations have come to realize the value of LTO tape for archiving media libraries as well.”

-The Broadcast Bridge, June 1, 2016

“Add in capabilities such as the LTFS standard, which truly blows the doors off any perception that tape is “only for backup/archive,” and it shouldn’t surprise anyone that IT pros who deal with storage as a strategic part of their IT delivery are including tape as part of that strategy, with many rediscovering the functional and economic benefits of tape along the way.”

-StorageNewsletter, May 9, 2016

“Tape the cheapest storage medium for data and it is the fastest storage medium when it comes to sequential data storage goes.”

-Storage-Insider, April 22, 2016

“The tape cost is basically one-tenth of the total storage cost, ensuring that there is maximum cost saving. ”

-VAR India, April 21, 2016

“LTO tape is frequently used as it offers a number of advantages: the practical reliability of a proven format with high-capacity, low cost of purchase and ownership, long shelf-life.”

-Global Security Magazine, April 15, 2016

“Tape-based data storage cartridges, like those developed using the LTO Program’s specifications, provide end users with a cost-effective and secure way of storing video surveillance footage for long periods of time.”, April 6, 2016

“The Linear Tape Open 7 specification gives tape a legitimate and foreseeable future, with increased density and performance at a low total cost of ownership.”

-State and Local Government Technology, April 4, 2016

“ The tape will continue to live, because there is no reasonable alternative to it…So far I not encountered a situation that anyone could play the tape.”

-IT Reseller, March 30, 2016

“ Demand for tape is being fueled by unrelenting data growth, significant technological advancements, its highly favorable economics, and the growing regulatory and business requirements to maintain access to data ‘forever.’”

-Data Center Knowledge, March 30, 2016

“In reality, tape is still used quite a bit for backup and the growing backup trend is to use tape for the second backup copy that may often be located offsite.”

-StorageNewsletter, March 30, 2016

“ Tape allowed us to focus on being creative and not worry about archiving or having enough disks to store our data. ”

-InfoStor, March 16, 2016

“ Today’s LTO tape automation technology delivers huge advantages for data storage in terms of capacity, performance, reliability and TCO.  ”

– IT-Online , March 1, 2016

“ Tape today provides very compelling features such as low acquisition cost, backwards compatibility, scalability, high performance, longevity, high capacity, and portability. The LTFS open tape format and backward compatibility with earlier LTO versions, helps insure that you will be able to read and restore data in the future without the need for proprietary applications  ”

-Storage Swiss, February 22, 2016

“One tool you don’t want to be without is LTO 7 tape.”, February 18, 2016

“Tape continues to be used for archiving of content, since tape uses very little power when the data isn’t being accessed, and raw tape storage costs are now less than 1 cent per gigabyte — much less than hard disk drives. Tape technologies are also extending the LTFS file system that is common on modern tapes to support object storage systems.”

-SearchDataBackup, February 9, 2016

“It’s wise to take advantage of different backup media. In this way, when one media experiences some form of failure, you’re not likely to have a similar experience with another media option. You can complement LTO Ultrium cartridges with hard disks and cloud storage.”

-Before It’s News, February 2, 2016

“The increasing density of tapes, combined with file and object storage architectures as well as ways to accelerate the reading and writing of data on tapes using flash memory caches are helping this technology to stay relevant as a component in an active archive environment.”

-Forbes, January 15, 2016

“LTO has grown to become one of, if not the, de-facto tape format installed in tape libraries by broadcast-centric organizations implementing tape (and disk)-based archives. LTFS is not a file format or even a wrapper; it presents an open standard for broadcasters to provide real interoperability between systems.”

-4rvfv, January 14, 2016

“LTO is very relevant, if not critical, for successful storage in modern, high-speed usage scenarios. Tape is the most cost-effective media for storing mass quantities of data, especially in HPC and big data environments.”

-HPC, January 6, 2016

“Combined with the ability to store tapes off-line in a secure facility or storage vault, these new security and control features make LTO tapes a cost effective means of storing vast quantities of data for long periods of time while giving the organization full confidence in the security and durability of their data.”

-Storage Swiss, January 4, 2016


2015 »

“Tape, when combined with a high performance disk front end, can provide the fast restore times needed while minimizing the amount disk needed by migrating cold data to tape. Given the actual reliability and performance capabilities of tape today, as well as the low cost factor, organizations would be well advised to consider seriously, making tape a part of their total data protection strategy.”

-Storage Swiss, December 8, 2015

“Tape is the only technology with real storage capacity growth requiring modest investments for manufacturing adjustments. The combination of Barium Ferrite and more durable substrate layers (the plastic backing that makes it a tape) offer higher density and longer tape lengths to be spooled onto the cartridge hub. Tape is, in fact, the only hope that mankind has for storing 20-plus zettabytes (mostly new data, by the way) by the next decade.” 

-Search Data Backup, December 4, 2015

Read more »


2014 »

“LTO is turning heads because it’s an option that is a fraction of the cost of disk, easily accessible, with the ability to retain data for more than 30 years.”

– GovernmentVideo, November 7, 2014

“LTFS software can also present a standard file system view of the files stored on the tape in LTFS format, just as if they were stored on traditional spinning disks or flash media. That’s important because it means users can drag and drop files or simply click on them to access them in the normal way.”

– Paul Rubens, Enterprise Storage Forum, October 28, 2014

Read more »


2013 »

“Archive-wise, tape appears to have substantial and enduring cost/TB and endurance ratings far beyond disk.”

– Chris Mellor, The Register, December 29, 2013

“Established technologies such as LTO-6 (Linear Tape-Open) and LTFS (Linear Tape File System) will remain at the core—allowing tape to be used as low-cost NAS. As a result, tape’s role in big data, cloud, high-performance computing and other data-intensive applications will continue to grow, and there will be a significant increase in archive solutions using LTFS and potentially the adoption of LTFS as a standard for tape storage.”

– Chris Preimesberger, eWeek, December 19, 2013

Read more »


2012 »

“Cloud storage in data centers will utilize the latest developments in physical storage virtualization, deduplication and other methods to make the most effective use of physical storage assets. Software defined storage could allow a further level of abstraction and cost effectiveness. The vast bulk of content stored “in the cloud” will reside on large SATA interface HDDs with some on magnetic (mostly LTO) tape (particularly for “archives.”)”

– Tom Coughlin, Forbes – Storage System Trends for 2013 and Beyond, December 27, 2012

“From its beginnings as an alternative to the proprietary DLT format, I must say LTO has been quite a success story… For the IT admins who’ve not been introduced to tape, this may be a real opportunity — cheap insurance, to say the least.”

– Erick Slack, It Knowledge Exchange – LTO-6 and the LTO Consortium’s Roadmap, December 2012

Read more »