Analyst and Media Quotes: 2012

“Cloud storage in data centers will utilize the latest developments in physical storage virtualization, deduplication and other methods to make the most effective use of physical storage assets. Software defined storage could allow a further level of abstraction and cost effectiveness. The vast bulk of content stored “in the cloud” will reside on large SATA interface HDDs with some on magnetic (mostly LTO) tape (particularly for “archives.”)”

Tom Coughlin, Forbes – Storage System Trends for 2013 and Beyond, December 27, 2012


“From its beginnings as an alternative to the proprietary DLT format, I must say LTO has been quite a success story… For the IT admins who’ve not been introduced to tape, this may be a real opportunity — cheap insurance, to say the least.”

Erick Slack, It Knowledge Exchange – LTO-6 and the LTO Consortium’s Roadmap, December 2012


“The release showed that the consortium of LTO tape technology developers remain on track on a road map stretching years into the future, and it let businesses know tape remains the low-cost way to archive data despite the cloud’s often-false promise to reduce archiving costs.”

Joseph F. Kovar, CRN – The 10 Biggest Stories of 2012, December 2012


“Linear Tape File System was an answer to a long-standing need to be able to apply a file system to tape-based data… What it does do is it interfaces to the tape library and it leverages partitions on tapes, which were introduced in the LTO cartridge format in Generation Five of LTO.”

Jon Toigo, TechTarget – Analyst Jon Toigo discusses tape media today, October 2012


“Things like LTFS [linear tape file system], coupled with tape analytics, can really help users tap into that tape environment,” said Robert Amatruda…”A lot of that stuff was considered real ice-cold storage. In other words, you just back it up and put it away somewhere. Now customers are starting to be able tap into those archives.”

Andrew Burton, Tech Target – Today’s tape market offers improved data access and integrity, September 4, 2012


“Naysayers aside, tape is here to stay, with LTO technology leading the way for the open systems data center. The architecture of your enterprise storage environment is up to you. As you begin to plan for 2013, 2H2012 is the time to think about what LTO-6 technology can do for your enterprise.”

David Reine, The Clipper Group Navigator, Magnetic Tape Turns 60 – The IT Industry Receives Another Gift, July 2012


“With tape rapidly becoming a viable archive storage medium for cloud service providers facing data archives heading to multiple exabytes in size – with frightening costs if implemented using disk media – the future for LTO looks bright.”

Chris Mellor, The Register, Tape Lives: LTO-6 Rolls Out – With More Than TWICE The Capacity, June 6, 2012


“…All the drivers that started the replace-tape-with-disk movement in the first place – reliability, performance, portability and off-site data movement – are now liabilities in a disk only strategy.”

George Crump, Storage-Switzerland, The Hottest Technology of 2012 – Tape, June 1, 2012


“Right now our blog on the presence of tape at EMC World is seeing twice as much traffic as all the other EMC World related content. Why? Many of our readers are coming to the obvious conclusion that tape, despite the negative marketing, is still an optimal way to protect and archive their information…”

George Crump, Storage-Switzerland, The Hottest Technology of 2012 – Tape, June 1, 2012


“…The resulting capability is a software-independent, standardized way to mount an LTO-5 tape like a USB Flash drive. You get what tape has always offered (long-term shelf-life) but also to a certain degree, a multi-access storage medium that is usable even without backup software.”

Jason Buffington, Enterprise Strategy Group, Stuff I Saw at SNW 2012, April 5, 2012


“At the end of the day, the benefits are that you have the ability to store data on a tape cartridge and you can retrieve that data without any unique host system software or application” – Robert Amatruda

Lucas Mearian, Computer World, As 60th anniversary nears, tape reinvents itself, March 29, 2012


“GRC is often driven by the courts, so the response time is critical – either disk or LTO-5 tape will suffice. With LTO-5 you have LTFS capability, which makes it easier and quicker to recover data from tape.” = Deni Connor

Esther Shein, Network Computing, Data Classification Tips and Technologies, March 29, 2012


“Now clearly this advantage is when the data on tape has been found and just needs to be transferred back. You need to add a minute or so of seek time to find the data. On large transfers, though, tape should outpace most disk systems. From an ingest perspective, LTO-6 and other enterprise tape formats may be unrivaled when compared on a single unit basis.”

George Crump, Information Week, Will Tape Replace the Hard Drive?, March 5, 2012 


“Advantages in moving to tape at this point extend well beyond cost. At this point in the data lifecycle, instantaneous data access is no longer required, and reliability and retrievability move to the forefront. These are both significant strengths of tape.”

Molly Rector, Computer Technology Review, Focus on the Data, Not The Storage Medium, March 2, 2012 


“While disk vendors are keen to promote disk-based backup, the LTO Program says tape for backup is two to four times less costly compared to a VTL with de-duplication. Tape for archive is 15 times less costly than disk.”

Drew Robb, Linux Today via Enterprise Storage Forum, LTO Tape Buying Guide, March 2, 2012


“LTFS is a significant milestone for tape initiatives. With it there is no lock-in to a particular vendor or archive software strategy, something that is critical as data is stored for potentially decades. The cold reality is that the archive system chosen today may not be around in 20 or 30 years, but LTFS solves this problem by allowing the movement of data between different archive systems. The density, transportability, interchangeability and the performance of LTO-6, with LTFS, can significantly change how data centers deal with the data growth explosion should they opt to take advantage of it. It should allow them to address the need to keep all data for decades (or forever) without breaking the IT budget. In short with LTO-6, tape should move out of a backup role and play a key role in all facets of storage, including primary data storage.”

George Crump, Storage Switzerland, Comparing LTO-6 to Scale-Out Storage for Long-Term Retention, March 1, 2012


“The most compelling development in tape is growing capacities. It won’t be long before you are going to be looking at LTO cartridges that can store up to 32 terabytes of data” – Jon Toigo

Andrew Burton & Ian Crowley, Search Disaster Recovery, Keep Tape In Your Disaster Recovery Policy, February 10, 2012 


“You can write data to tape faster, in the right circumstances, than you can write to disk. And you can read data from tape faster than you can read it from a disk system. The only negative is finding data on tape takes substantially longer than it does on disk. However, with the latest generations of LTO, the time it takes to scan an entire tape is down to about 30 to 45 seconds.” – George Crump

Dan Burger, IT Jungle, The Storage Cocktail Is Blended, Not Shaken, February 3, 2012 


“Tape is still the greenest tech for long-term repository of data: It consumes no energy, and there is no carbon footprint. What we have done is extended tapes usefulness with a technology called LTFS (Linear Tape File System), which addresses one of the challenges tape has had — how do we find that critical piece of information on a tape cartridge that is now holds 5TB.” – Doug Balog

Staff Writer, Enterprise Storage Forum, IBM Storage Buying Guide, January 27, 2012 


“According to market research firm Enterprise Strategy Group report, the use of tape has dominated the archive market, beyond the internal disk, external disk or cloud. In addition, the tape is expected to continued growth in the next five years, showing a 45% compound annual growth rate in 2015.”

Staff Writer,, Large data to rebuild lives, January 9, 2012