Analyst and Media Quotes: 2015

“Tape, when combined with a high performance disk front end, can provide the fast restore times needed while minimizing the amount disk needed by migrating cold data to tape. Given the actual reliability and performance capabilities of tape today, as well as the low cost factor, organizations would be well advised to consider seriously, making tape a part of their total data protection strategy.”

-Storage Swiss, December 8, 2015

“Tape is the only technology with real storage capacity growth requiring modest investments for manufacturing adjustments. The combination of Barium Ferrite and more durable substrate layers (the plastic backing that makes it a tape) offer higher density and longer tape lengths to be spooled onto the cartridge hub. Tape is, in fact, the only hope that mankind has for storing 20-plus zettabytes (mostly new data, by the way) by the next decade.” 

-Search Data Backup, December 4, 2015

“Another big plus for tape is security. Disk and flash systems have to be locked down by many layers of security in order to prevent them from incursion and attack. While these same depth-in-depth provisions should not be relaxed, tape has the advantage of being offline.”

INFOSTOR, December 1, 2015

“’Modern tape has the longest media life of greater than 30 years,’ said Moore. ‘Oxidation is the biggest reason for deterioration and Barium Ferrite (BaFe) tape is already oxidized, so it lasts a long time.’”

INFOSTOR, December 1, 2015

“Currently, more than 500 exabytes of data are already stored on tape, and tape is predicted to host zettabytes of information within a couple of years”

INFOSTOR, December 1, 2015

“Essentially, Fujifilm and Sony have cleared a big hurdle in bringing the faster, high-capacity data backup and archiving technology to the data center.”

-INFOSTOR, November 25, 2015

“The appeal of tape storage as an enterprise cloud and data center solution is large capacities at a low total cost of ownership. The initial investment is also much cheaper than competing storage solutions, with mainstream pricing hovering around one cent per GB.”

-Tom’s IT Pro, November 18, 2015

“LTO is true archiving. It’s safe. Many people have experienced the nightmare of losing the data that is on their disk drives at some point, and the safety that LTO offers is very appealing. “; “The realization that a complex task like this was now, not only easy to do, but cost effective, shows that everything about the audio and video industry is going out to the masses, and there are no longer boundaries as to what anyone can, and cannot do, no matter how complex a task it may appear to be.”

Creative Cow, October 27, 2015

“Solution providers continue to be amazed by the changes in tape technology, including the latest iteration of the LTO technology.”

-CRN, October 26, 2015

“But for now tape storage sales are healthier than they have ever been, and the LTO announcement is significant because when it comes to non-proprietary tape storage, LTO is now the only game in town.”

-InfoStor, October 12, 2015

“The 140 percent capacity improvements will make a real difference to data-center economics and will probably drive tape to a dominant or disruptive storage position in the archive and big data space […] Tape is far from dead and is becoming the new media of choice for cold data storage.”

-IBM Systems Magazine, October 11, 2015

“The new LTO 7 drives and media offer twice the capacity and performance of LTO 6 gear, and present a bargain for those demanding low-cost, long-term retention of massive datasets.” ; “All that data storage capacity is being gobbled up by customers. More than 4.5 million LTO drives have shipped since the program began over a decade ago. […] Much of the demand is coming from the media and entertainment industry, which seems to love the ease of data access that LTFS, the file system created to ride atop tapes, brings to the table.”

-ITJungle, October 12, 2015

“Putting a NAS-like file system on a tape and possibly fronting it with a small storage appliance spawned a variety of new applications for tape, such as high-capacity repositories for streaming media and active archives that leveraged the economies of tape while offering random access to files.”

-SearchStorage, October 5, 2015

“Is tape a part of the future of storage? Absolutely. Despite propaganda spread around by disk and flash vendors, tape is very much alive and will play a major part in combatting rampant storage growth in the years ahead.”

– InfoStor, September 29, 2015

“The leap in capacity from LTO-6 has been accomplished with an improved tape media specification with stronger magnetic properties, and by adding twice as many read/write heads with improved servo format to achieve a higher track density.”

The Register, September 16, 2015

“The LTO ‘generation 7’ release is also designed to demonstrate the economic viability of long-term data retention and archiving as businesses cope with mountains of big data.”

Datanami, September 15, 2015

“With a technology roadmap that meets and exceeds camera technology advances, digital tape provides a sound investment that can scale at the same rapid pace of camera technology and retention requirements.”

Security Info Watch, September 10, 2015

“The best thing about the LTO system is that as the technology improves, the storage capability of the same amount of physical material increases exponentially in a perfect echo of Moore’s law.”

Motherboard, July 20, 2015

“This means that tape- especially when combined with developments like LTFS (Linear Tape File System) and the use of flash for fast access to metadata- will remain the most cost-effective medium for long-term data storage.”

ZDNet, July 1, 2015

“Tape’s staying power has been its low cost, its ‘green’ carbon footprint (when compared to hard drives), and its suitability for data archiving and retention.”

ZDNet, July 1, 2015

“LTO tape’s archive use case is resonating with customers and partners across all major industries around the world. We are seeing a particularly strong traction in data-intensive markets such as media and entertainment, scientific research, oil and gas exploration, surveillance, cloud and HPC.”

Inside Big Data, April 3, 2015

“Big Data means data growth continues and that’s great for LTO format tapes and drives, which have 95 percent or so of the market.”

– The Register, April 2, 2015

“All 10 of the world’s largest banks, all 10 of the world’s largest telecommunications companies and eight of the 10 largest pharmaceutical firms make use of tape storage.”

– PFM On the Net, April 2, 2015

“With new tape innovations like Linear Tape File System (LTFS), storing files on tape is easier than ever, and can be as easy as drag and drop.”

– Enterprise Storage Forum, March 17, 2015

“Magnetic tapes do not consume electricity, so this allows us to keep a very large storage site with nearly no running costs for data preservation.”

ZDNet, March 12, 2015

“…our world is powered by information and how and where we store it has become mission-critical. Tape belongs at the heart of that conversation.”

– Phil Greenwood, Storage Networking Solutions, February 16, 2015

“The fact of the matter is that tape continues to be the medium of choice for the bulk of stored data and its usage is growing.”

– Drew Robb, Enterprise Storage Forum, February 3, 2015