The difference in this compare, is equivalent to saving 13 years of CO2e production by the average United Kingdom gas powered automobile. All CO2e production carries a calculated cost to the environment, directly influencing the economics of sustainable investments. According to the 2022 DOI.org study, which attempts to compute the real cost of a ton of CO2e (tCO2), the economic cost of CO2e is $185 tCO2.

This cost can be applied to our economic value of LTO-9 media. In the 1 petabyte example, the LTO-9 data retention solution results in savings of $9,361 USD.  Organizations deploying tape are starting with lower carbon, produce less carbon during the operational life of the product and produce less waste. Tape represents the core of sustainable solutions for data.

In an enhanced meta-study by Oxford University, researchers categorizeds more than 200 different sources. Within it, they found a “remarkable correlation” between diligent sustainability business practices and economic performance. The findings from a strategic management perspective were very clear: 88% of reviewed sources found that companies with robust sustainability practices demonstrate better operational performance, which ultimately translates into cashflows. The second part of the report built on this insight, where 80% of the reviewed studies showed that prudent sustainability practices have a positive influence on investment performance. The meta-study provided clear evidence that responsibility and profitability are not incompatible, but in fact wholly complementary.

¹ From the Stockholder to the Stakeholder: How Sustainability Can Drive Financial Outperformance”, University of Oxford / Arabesque Partners, March 2015

Much of the discussion about purpose suggests that companies perform better if they have a clear sense of purpose. Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change. It seems to be easier to win the game when you care about the game.

“The sense of being part of something greater than yourself can lead to high levels of engagement, high levels of creativity, and the willingness to partner across functional and product boundaries within a company, which are hugely powerful,” said Rebecca Henderson, the John and Natty McArthur University Professor at Harvard Business School.

“Once they’re past a certain financial threshold, many people are as motivated by intrinsic meaning and the sense that they are contributing to something worthwhile as much as they are by financial returns or status.”